Update - Upping our social game
So it's been a few weeks since we first blogged about upping our social game. As promised, we are going to let you guys know how we did with our statistics and what applications we ended up using, loving or hating.
Before our adventure, our Blog had about a 5% share of our traffic, which is OK considering it's new and very small. Now the Blog is around 8-12% which is a nice healthy increase. We've also noticed an increase in our blog posts being shared via Twitter.
Our social interactions on Twitter (new followers, mentions, favourites and retweets) have increased to a point where we lost count so we shall consider this a great increase! According to TwitSprout some days we were seeing beyond a 35% increase in growth and gaining around 2-5 new followers a day. We didn't really find an app that helped us keep track of our interactions as much as we hoped. These were what we lost count of and what we'd have had the most interest in tracking to a really deep level.
We had a 10% increase in enquiries which is fantastic! But most importantly for us was the increase in conversation with our followers, new and old, which not only helps promote us but makes the entire social experience more fun and personal.
So what about the applications we tried?
This really focused way too heavily on single days in real time. We loved the look of the app and the information it provided us with but we don't have time to sit on it all day long so in the end we just didn't use it. You also can't go back and review past day data which sucks.
We love this so much. The perfect tool for us. Not only can you schedule your Tweets to go out at the most effective time frame for you but it does the hard work for you. You just keep buffering and have weeks worth of tweets sorted in no time. With it's Bit.ly integration this is a seriously powerful tool.
Of course a fantastic application for shortening URLs with analytic data. This was key for us in seeing the level of engagement with our user base and which topics our users have the most interest in. Which apparently is Startups/Startup founders.
This handy little social analytic tool was the best of the analytic tools we found and tried. It gave us really helpful statistics. It's just a shame it doesn't give date ranges rather than just single days. Again more focus on interactions would have been cool here rather than just % growth.
In all no analytic tool for twitter was really that helpful. They told us what we already knew from seeing the increase in activity first hand. There must be a better app for this somewhere for small businesses wanting to have a really in-depth look into their interaction statistics.
Summing up taking the time out of day to make sure we were posting, and posting well, meant we had an increase in all our social, site and blog activity as well as plenty of discussion with our followers. A win for us; but we are still looking to perfect this social experience and find that perfect set-up for us. We found the perfect time to tweet, the perfect topics to tweet about and it worked. It's now time to refine.
The main thing we are aiming for is to increase showing off the daily happenings at Simple as Milk via our Twitter with more blogging, tweeting, and perhaps even the odd instagram of James in his onesie!
Again if you have any suggestions, or ideas we would love to hear them. Tweet us at @simpleasmilk